Corporate typeface for Laid, the only Norwegian producer of high-end sex toys. Supersexy mirrors the assymetric curves and shapes of Laid’s products, and builds the foundation for the visual profile. Supersexy is pushing Laid in a minimalistic and technical direction, away from the downmarket porn aesthetic. Awarded Merket for god design 2010 (Award for Design Excellency) in the packaging category, and also received a silver in packaging design at the Visuelt 2010 competition, and a silver at the European Design Awards in Rotterdam.

Designed at Skin Designstudio